Why Right Now is the Perfect Time to Improve Your Website

If you’re like most business owners or leaders, you’ve been spending a lot of time lately performing triage work in response to this pandemic and it’s far-reaching effects. Now you’re starting to look ahead and wondering how to best adapt and “pivot” for the future. 

One of the best tools that you’ll have in the post-coronavirus landscape is your organization’s website. Your website is likely to become the primary way that your audience interacts with you in the coming months. It may become your storefront, your public face to the world or the best way to engage nonprofit donors and volunteers.

Here are a few great reasons why this is the perfect time to invest in your organization’s website:

This is the time to invest in the future of your business or organization.

One of the constant refrains in webinars, articles, YouTube videos and LinkedIn posts right now is that this is the time to invest in your business or organization in strategic ways. Those who do so will emerge from these challenging times in a position of strength.

Some key areas to consider investing in include:

  • Streamlining processes
  • Making physical improvements (replacing outdated parts of your building or infrastructure)
  • Improving your online presence, including website, social media accounts and ads

Online may be your best option for reaching your audience in an impactful way for the foreseeable future

Unfortunately, it appears that we’re in for 18 months of disruption. While no one seems to have a handle on exactly how that will look, one thing is clear: it will be difficult to get groups of people together. I see two key elements that all businesses and nonprofit organizations need to focus on: one is adaptability and the other is finding ways to reach your audience online. 

What kind of impression does your website make to visitors? Are they drawn in? Are they “hooked”? Does it tell a good story? If not, you’ll lose members of your audience, especially if they can only interact with you online. Now is the time to build an attractive, informative, useful website that makes an impact on your audience. 

Increased commerce opportunities and functionality

Building a WordPress website allows for almost unlimited functionality. Maybe you’ll have a need to add online classes or other educational components to your website in the near future. Perhaps you’ll end up with an ecommerce storefront, selling your products primarily online. Or maybe your business model will shift to a subscription-type of service.

All of these things (and many more!) are possible with a WordPress website.

Payment plans are available

I understand that cash flow may be an issue right now. If you are motivated to update your website, let’s talk. I can be flexible with payment plans or deferred payments, all with zero interest or extra charges. I’m happy to help in these strange times and want to see you succeed. Let’s connect!

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